Website Woes: Is Your Site One Big Mistake?

Websites have been a tool utilized by businesses for a very long time – for over two decades they have been being used – and so, you would think that by now people would know what works and what doesn’t when it comes to website design. Sadly, that isn’t the case – there are still many poorly designed and constructed business websites out there, which impact the success of said businesses in a very real way.

The problem is that websites are what give customers their first glance at a business, which leads to them forming an opinion about the brand. So if your website design isn’t as smart or professional as it could be, it could put customers and potential customers off. If your website hasn’t been professionally designed, then the chances are that your site is one big faux pas and is impacting your success.

With that in mind, it’s essential to fix any issues with your website to improve your company’s chances of success. The question is, what are the website issues that can have the biggest impact on a company’s success?

1.Lack of quality visuals

When it comes to visuals, it’s vital to get the balance just right. What you don’t want is too many images, as this will make your site run slow, but you also don’t want too few images. Ideally, each web page should have two to three visuals. These should be high-quality images or graphics that have been professionally designed and fit your brand image perfectly.

2. Navigation

A study that asked consumers what they wanted from a website found that over 70% of them preferred websites that were user-friendly and easy to navigate. The easier a website is to navigate, the more likely they were to return to it and recommend it to others. What you want is a layout that’s simple and has easy to spot headings.

It’s also vital that the whole website works properly because the last thing users want is to click on a link only for it to lead to an empty page. To determine is the website navigation is working properly and the coding all in order, it could be worth using software like qTestManager to ensure that the whole site is working as it should do. When it comes to your success, a user-friendly website that works correctly is a must.

3. Poor design

When it comes to the design of a business website, it’s important to take things like the layout, color scheme, and text style seriously. Because believe it or not, these things all impact how successful a website will be. For any business that wants to succeed, it’s vital to understand the impact that a poorly and unprofessional website design can have.

4. Badly written content

Don’t make the mistake of thinking that website content is unimportant because it is actually one of the most important aspects of any website. Why? Because it’s the content, is SEO optimized, that allows the website to rank highly in search engines and be found when Googling.

When it comes to website content, it should be short and snappy, it should flow properly and be written in a professional tone of voice, and it should be properly SEO optimized. There should be no keyword stuffing or overly long blocks of boring text, it should be unique, innovative, and interesting, if you want your business to succeed, that is.

The truth is that for businesses, a website is a crucial tool and one that very few companies could succeed without. The problem is that when it comes to website design, very few entrepreneurs know what it takes to get it right, which ends up impacting their success in a negative way.

Love, M.

Get a Grip of Your Business before It Falls into Bankruptcy

Bankruptcy is an affliction that all types of businesses are susceptible to suffering. Both startup businesses and market leading businesses can find themselves bankrupt, if they’re not careful. If you are a business owner and you feel as if your business is slipping dangerously close to that unfortunate outcome, then you need to take action. You need to take action to get a grip of your business before it slips out of your reach. And you need take this action quickly!

Your first course of action should be to take a grip of your finances. Your finances, specifically your outgoings, are what keep your business alive. If you can’t stay atop of your outgoings, like your bills and your payroll, then your business will find itself edging closer to the eventuality of bankruptcy. So you need to take a grip of them, pronto! To do so, you should seek help from a professional accountants company.

They will take into account whatever financial situation they find your business in and do all they can to steer you clear, or guide your further away, from bankruptcy. Their knowledge of the jargon, customs and practices of the world of finance are vital tools in the fight against bankruptcy, so you must never be tentative to use them.

If you do, however, find yourself on the edge of bankruptcy you should should always be aware that all is not lost. There are always better options than filing for bankruptcy, you just have to know the options to take. One such option is factoring. By selling any outstanding invoices you have to a third party who is known as factor you can ease your cash flow instantly.

If your financial plight has been induced by a customer failing to pay up or failing to pay up on time then you can sell their invoice to a factor. They will then take the outstanding debt as their own to chase. This means you get the cash injection that you desperately need, either to pay bills or ease your cash flow, at a time that suits you.

Another option to take instead of bankruptcy is to pay extra attention to your debts and seek to manage them. Your first port of call should be to focus on building your business’s credit. Ensure that whatever credit bureau you deal with is always up to date in regards to your business’s information. By doing so you induce trust with them.

You should also seek to create trade relations with other businesses you deal with in regards to B2B (business to business). Whatever point you are at on the production timeline, whether it be creation or distribution, it never hurts to have good relations with the other businesses on it. In doing so you can gain good credit with them and maybe even find yourself entitled to discounts.

 

The moral of the story is, you need to get a grip of your business as soon as you feel bankruptcy looming upon it. You need to use all the help afforded to you. And you need to remember that there are always better options than bankruptcy. You just have to be willing to work hard enough to make them work for you.

Verona photo diary

A major thing happened during first week of May! I went travelling! I did it! My anxiety was G-O-N-E! I am so proud of myself I can’t even tell. It would be such a shame to miss a city so bright and Italian as the romantic Verona! Literally, I could live there without a problem. You will see I am in love with Bella Italia.

What to do in Verona? As a hopeless romantic that watched too many Romeo & Juliet’s plays and movies my first stop would be Juliet’s house. I was impressed. Mouths opened I explored little messages to Juliet and wandered if this goes just the way it did on Letters to Juliet 🙂 Mi ha lasciato senza parole*. Juliet’s house was a property of The Cappelletti. The balcony, where Romeo promised the eternal love to his beloved one is still the same. I nearly cried (being a theatre lover). It’s a monument of love, full of love messages, love locks, gums and letters. Unmarried should touch Juliet’s boobie to receive happiness in love life (of course I did it!:)

I loved the vibe in the city. People are kind, there’s a LOT going on and just those little Italian streets make me fall in love with Italy again and again.

Have you ever been to Verona? Did you like it? 

Love, M.

Make It More Than A Paycheck For Your People

There’s a real problem in a lot of workplaces and jobs in the country. People simply don’t care about the job they’re doing. They’ll do it. They’ll even try. But at the end of the day, the only reason is because it pays the bills. A job doesn’t have to be everything they ever wanted in order to be important, however. Here’s how the employer can help employees care a little bit more.

1. Don’t deal in dead ends

This is perhaps the most important part of retaining employees. If you can’t offer them any kind of progression or upward mobility, then you aren’t investing in them. If you don’t invest in them, they won’t invest in you. Even if you can’t offer a path to progression in the business, you can offer more than work experience.

A training and development plan can help you entice employees with the chance of helping their career prospects. Of course, once you can’t offer them any more development, you should be prepared for the fact they’re going to want to fly the nest. At that point, it’s best to accept it and prepare for their replacement.

2. Build a company identity

It’s not all about them as individuals, either. It’s about the community they’re a greater part of. People like being part of a shared identity and that starts with the business itself. Make them part of the brand. Name badges are a subtle way of doing that, providing a practical purpose but also serving as a reminder that they’re part of that brand now. But that brand has to mean something, too. Defining a shared company culture is going to make it a lot easier to find people who fit that culture.

3. Create real relationships

That company culture will also play a huge role in helping to foster better working relationships. When people share values and goals, their relationships can be based on those common virtues instead of standard workplace cynicism.

You can help new people learn about the culture and build better working relationships as well, by finding more opportunities for team getaways. It’s not easy to create a harmonious workplace and there will always be disagreements. So long as those shared values stay at the root of it, however, there will be many more agreements.

4. Be good

It’s as simple as that. Treat your employees well. Give them a workplace that is bright, friendly, clean, and caters to their environmental needs. Thank them when they do a good job and even reward them from time to time. Talk to them individually and see if they have any ideas on how the business can do better or what they could use to do their job better. Make them want to come into work by making work a better place to be.

When employees care more about the job, they don’t have to try as much. They’ll work smarter, not harder, and they’ll be a lot more likely to stay. Make the job more than a paycheque for your team.

Love, M.

Money Worries In Small Business? How To Get a Grip of Your Finances

Chances are you set up a business to get involved in something that you love- but the driving force will of course be money. Business is all about earning cash and making a profit, and so knowing how to manage your finances is such an important thing to get right. Here are some things to bear in mind regarding money in your small business.

1.Borrow Money Properly

Borrowing money properly is an important part of business. You might need a loan to get your company off the ground, or to expand. However along with the repayments to consider there are also interest rates to factor in, and if things don’t sell or take off as quickly as you anticipated it could result in a slippery slope of debt. If you use a company like www.swiftfinancial.com, there are options to tailor your own business loan. This way you get full control over everything, and borrow the right amount for you.

When borrowing, always be sure to factor all costs into your budget to ensure that you can cover everything. On a personal level you will also need to make sure you’re not running into any debt since this can put the business in danger since it will be considered as one of your assets by creditors.

 

2. Stick To a Budget

Speaking of budgeting, this is one thing to take seriously when it comes to your businesses finances. There are plenty of tools, templates and software online which can help you to manage this and make light work of the task. You will need to make sure that the right amount is being spent on stock, materials, insurances, premises, employees and so much more. A business should run like a finely tuned machine, and money is needed to keep each of these ‘parts’ in working order.

 

3. Keep Good Records

As well as managing your money correctly, you also need to make sure you’re keeping good records. Any inconsistencies in things like tax could lead to huge penalties and fines- even a prison sentence. You could use accounting software to keep accurate records, and then have a professional accountant look over everything at the end of the year. This will save you time since precise and easy to understand records means the accountant will need to spend less time on it.

 

4. Prepare For Unplanned Expenses

Having an emergency ‘buffer’ fund is so important in business. You never know, anything could crop up which could jeopardize your business, and even lead to it ending in total failure without the right funds to fall back on. It could be a burglary, a fire or flood to your office or some other unexpected expense. Be smart and have money put aside that you can dip into should you ever need it.

How do you manage money in your small business? Have you ever run into any financial trouble?

Love, M.