The dream of every entrepreneur is to finally hit a point in the existence of the business where the most valuable promotion you get comes from your satisfied customers, partners or employees. Admittedly, advocacy is not a standard step of business growth.
But it is the result of directing your attention to the right details, the little things that make the difference between a good company and a great company. Advocates don’t promote businesses that are just doing okay. They promote businesses that go above and beyond their expectations in terms of services, safety, innovation and customer relationships.
Help your clients grow their businesses
The best way to turn your clients into your best advocates is to provide them with a tailored and effective approach to tackle their business growth. In other words, the secret to a client who wants to promote your business is to help them meet their targets. Although all clients are different, most targets are the same, namely customer acquisition.
According to this kingkong.com.au review, meeting your clients’ targets is about delivering the right level of market disruption in the field. For instance, this small marketing agency has built its entire services on commercial data, ensuring that every activity is valuable and quantifiable in the acquisition funnel.
Provide a safe business for all
When it comes to business safety, you’d be surprised to discover that most companies fail to meet the standards. While health and safety risks are taken seriously, it’s not uncommon for companies to be a little lax about IT safety. Cyber criminals are made a fortune using a ransomware attack on small businesses, for instance. More importantly, this puts your customers’ data at risk. With no day going by without a data breach, you can be sure that customers will be looking for a company that cares about data protection.
Become that innovative company everyone wants to know
A company that brings something new to the market is a company that can help customers to maximize their achievements. That’s exactly why innovative businesses receive positive attention, as you can see on the fastcompany.com board. They change the game and stand the competitive threats with no difficulty. Consequently, they can also extend their competitive advantage to their clients. It’s no wonder that digital agencies rely on Apple products, for instance. They provide a sleek and fast technology that is key to win a marketing client.
Building amazing customer services
Not every order runs smoothly. Sometimes things go wrong, or the client orders the wrong item, or they change their mind. Offering a great delivery service is one thing. But being able to provide an effective, straightforward and immediate customer service with a refund policy is key to keeping your customers coming back. And that’s exactly what Amazon offers. All orders are quick and easy to return, and the refund is almost immediate, without needing customers to provide additional information. More importantly, the giant continues to expand its services, offering grocery shopping and even voice command programs.
As a general rule of the thumb, you’d like to aim for a happy marriage of supporting business growth, safety, innovation and customer services to hit the sweet advocacy spot. But it doesn’t hurt to go beyond your clients’ expectations with a personal gesture, such as a thank note, to convince them of your positive influence.