If you’re thinking about starting up a blog or you already have there are a few things that you need to know. Otherwise, you’re just not going to get the interest you need for your website online. That could be an issue. You could waste at least a few thousand on a blog or site that won’t generate any profit and that would be a disaster. So, what do you need to know about running a site and making it a success online?
Security Is Important
There is perhaps one of the most important lessons that you need to learn running your blog early on. Google recently brought out an update that will label your site as unsafe if it does not have the right security features in place. You need to make sure that your site is running on HTTPS. It should be already, but there are a surprising number of business sites that don’t and blogs. If you’re running your site on WordPress, there’s a quick plugin you can use to correct this.
It’s possible to get other security features for your site as well, but HTTPS is certainly essential.
Organic Or Inorganic?
You have two options to consider when you are running your site and working to build up its ranking online. You could choose organic or inorganic options. Organic means that you build up your site naturally through SEO techniques like adding keywords, links and fresh content. For organic SEO you can use a search engine optimisation specialist, you definitely want to focus on the content. This responds well with the Google algorithm and is quickly becoming one of the best ways to build up your ranking online.
As for inorganic, we’re talking about PPC or pay per click marketing. Per pay per click, marketing allows you to buy a spot on the search results and avoid the issues with SEO where the effects aren’t as impressive as you might hope.
So, which one should you choose? Both can be effective, and if you make the right choice for your business, it can lead to fantastic results.
A Picture Is Worth…
It’s crucial that your site isn’t just a huge blanket of text. Although content is important, it’s not just about the writing on the page. You need a range of different types of content including images, graphics, and even video. If you don’t know how to add, create or publish this on your site, you may want to use a professional design or developer to do this. Images can be the difference between shares and customers simply ignoring your content or worse clicking away.
Last but not least, you should think about link building. Link building does mean adding links to your site but rather linking to other sites and companies online. You can do this by interacting with them through social media and other tools. By doing this you can build leads and perhaps build up your business to be a stronger force on the market.