If there is one thing the modern world has taught us it is how successful online businesses can become. Facebook, Youtube, Google, PlentyOfFish, Runescape, LinkedIn and more. Yes, these are all extreme examples, but what better way is there to prove it is doable than to show you bedroom ideas that have taken over the world. All of these businesses started off with low overheads and minimal staff and went on to make huge profit margins.
You are right, though, most online startups fail. Don’t despair just yet, however, because we have come up with a few things you can do to differentiate yourself from those that have flopped and join those that have thrived.
An Idea That’s All Killer, No Filler
Copying something that has already been done, and done well, is not the way to superstardom in the online business world. No. You have to come up with something original and innovative and exciting; an idea that really gives your audience something special, something they want but didn’t know they wanted.
Don’t worry, you don’t have to have that kind of idea right away. You can have the most basic idea imaginable; all you need to do is work on that idea, develop it and come up with a unique selling point.
Setting Up For Success
First things first, the business name, and a business name that is ripe for branding. This can be quite tricky, after all, you need something that will stick and a lot of the time your opinion can be warped. If this is the case, then why not have a look at what brandable domains are out that and available for purchase.
Another thing to consider is your extension. Yes, dotcom looks great, but there are more and more extensions popping up, some of which can really make you stand out. Let’s say you are launching an online retail store that specializes in vintage clothes. You could always have yourbusinessname.vintage. Mmmm, cool huh.
As soon as your domain name is officially yours, your first action is to make your claim on every social media platform possible. Facebook, Twitter, Instagram, Pinterest, LinkedIn and anything else that is of value. Even if you don’t use them right away, it is better to have them. That’s step one. Step two is creating a visual look for your brand.
Getting the basics of business branding right is so important, and the image is the epitome of this. This can be tricky, though, so why not picture your brand as a person. Given them a look, a voice, a sense of style, an era and anything else. That way you will be able to picture what your logo looks like, as well as the color schemes you go with, the style of copywriting and the imagery too.
Make Some Serious Noise
There is a lot out on the internet, more than you can possibly fathom, so do not go quietly into the night. Instead, give your launch as much noise as possible. Shout it from the mountain peaks and rooftops, shout it in all directions. Post on every social media platform you have. Send out a gorgeous email newsletter to every email address you can get your hands on; friends, family, old colleagues and just everyone.
Get in touch with local newspapers, speak to online influencers, get popular blogs on your side, and anyone else that has a slice of your niche and would be interested in featuring your launch. The more noise you can make, the more fanfares you can use, the better. Trust me.