Everyone is well aware that your online presence can easily pose problems to your professional life. A badly thought out Facebook status or Instagram post can send your career down the drain following uncomfortable meetings with people from your employer’s HR department.
But there’s less focus on the brilliant opportunities that your online presence can pose for your career prospects or progression. Here are a few ways that you can work your online presence in your favor.
1.Building a Brand
Increasing usage of social media means that you can turn yourself into a brand. A benefit of a strong online presence is that strangers will start to show interest in your life, but this can easily transfer into an interest in your business. If you’re interested in establishing your own business, you can use your online following to get you off to a good start.
You will already have maximum exposure before you even start to advertise. People are likely to purchase from you if they feel like they know you or can connect with you. They will want to mirror your lifestyle, and you can sell this to them.
2. Online and Physical Retail
You will probably want to start selling online. This is logical, as it is within your comfort area. You will already know how to operate online and communicate the online community. E-commerce allows you to test the waters of selling products without fully committing to anything. Costs remain cheap, and if things go well, you can always expand and progress into physical retail. This might initially involve stocking your items in other people’s stores.
But ideally, it would progress into you opening your own physical store. Then you have full control over the design and construct of the store space, branding, and pricing. You can display and store your products in a way that best pleases you and not have to answer to anyone’s preferences beyond your buyers. You will then truly be your own boss, which is what most of us want at the end of the day.
3. Knowing Your Customer Base
One of the most important aspects of a successful business is knowing your customer base. Follower Analytics allow you to find out information about your followers: these are the people who will potentially be buying your goods. It is so beneficial to find out your followers’ ages, genders, locations, and various other details. This will help you to decide what items to promote, where to sell (online or in person) and what price range you should aim your fans can afford.
When you have a strong follower base on your blog or social media pages, people will want to be associated with you and what you are selling. This means you will meet many great opportunities to collaborate with other creative individuals. You can approach them or wait for them to come to you. Either way, the collaboration will enhance your brand name and presence online. It will also allow you to expand your product range and open up your products to entirely new audiences.