It can be quite tough to get a blog post to go viral. Unfortunately, there is no one thing that will do it for you. However, there are a few tips and tricks that you can do that make it much more likely for your blog post to go viral. Having a blog that people are noticing and interacting with is a great way to take it from a hobby to a job, so it has got to worth a try to get some of your posts more exposure than they would otherwise.
A word of warning, though; once you get a viral blog post, it does mean that your blog is subject to scrutiny from all over the world. No doubt there will be people that disagree with you or have a different opinion. If you’re writing a blog regularly, you will probably have seen it happen already. So you just need to be prepared. You need to also be prepared to have a website that is up to the task. It could be worth looking at something like Stackify, as well as with your website hosting service so that you can be prepared for an influx of traffic. It could also help to improve productivity as you can find the root problems faster. So make sure you’re prepared.
But without further ado, here are some tricks to getting your next blog post to go viral. I’d love to hear if they work for you.
Writing the Content
The content that you write is what is going to help your post to go viral. People will find the post when you share it. But at the end of the day, what it includes is what people are going to read and want to share with others. So think carefully about your posts. It can be a good idea to go through a few drafts, to make sure that you get the post just as you want it.
People can be a bit sick of ‘clickbait’ titles these days, so try to avoid those too much if possible. Giving an opinion can be a good way to go, such as ‘Why I Will Never Breastfeed’ or ‘How I Was Fat Shamed,’ for examples. Titles like that can really perk up people’s interest and make them click. If you are relatable, then people will stick around and interact with the post. Controversial topics can be a good idea. However, you need to have an opinion on something, rather than just writing something that is quite wishy-washy, just for clicks.
Staying on top of news and current affairs is a good way to get a post shared and interacted with. It could be a popular current affairs trend has really impacted your life, or you have an opinion on it. After the success (and controversy) of the Netflix series ‘13 Reasons Why’ I saw an abundance of blog posts about it. Some people praising it and some calling for it to be taken down. People will read and interact with both types; even the ones that they don’t agree with. So posts like that can work well. Again, make sure that it is genuine and not contrived. You want it to come across as real, or readers will see right through you.
Before Pressing Publish
Even before you have published your post, there are things that you can be doing to improve your chances of people finding it and sharing it. Of course, content is really key. People aren’t going to be interested in sharing a dull post, even if it is relevant to what they were looking for. But once your post is written, you need to think about choosing a keyword to optimise your post with.
Use a word that is in the post title, that also features in the post, usually towards the beginning of the post. You want your post to come up when people search for that kind of thing, right? Of course, you need to check your post for any errors. You could get a post go viral, but you don’t want it to be for all of the wrong reasons!
Make sure that you share your post to within an inch of it’s life! Share on social media, interact with other bloggers that have written about similar things, and keep sharing; keep the conversation going. One social platform that often gets forgotten about it Google+ but it can be great for SEO. So make sure you share on there. Of course, Google like it when you share new content on there!
If you have any good tips or posts about how to write a perfect post, let me know in the comments below.